Privacy Policy

This Privacy Policy describes how Bruin Coffee & Biscuits ("we," "our," or "us") collects, uses, and shares your personal information. This policy applies to information collected at our physical locations, through our website, https://bruinbetter.com, via our Toast online ordering platform, through our loyalty program, and from third-party delivery applications.

1. Information We Collect

We collect several categories of personal information depending on how you interact with Bruin Coffee & Biscuits:

• Identifiers: Name, email address, phone number, and physical delivery address.
• Commercial Information: Purchase history, items ordered, dietary preferences, and loyalty program reward points.
• Financial Data: Payment card numbers and billing addresses processed securely by our payment providers.
• Internet Activity: IP address, device type, browsing history, and cookie data gathered when visiting our online ordering site.
• Sensory Data: Security camera (CCTV) footage captured at our physical storefronts for safety and fraud prevention.
• Third-Party Data: Delivery and contact details shared with us by third-party delivery platforms (such as DoorDash, UberEats, or Grubhub) to fulfill your orders.

2. How We Use Your Information

Bruin Coffee & Biscuits uses your data to operate efficiently and provide the best customer experience:

• Fulfilling Orders: Processing point-of-sale transactions, preparing food, and organizing pickups or deliveries.
• Managing Loyalty Rewards: Tracking your purchases, managing your rewards account, and issuing loyalty benefits.
• Marketing Communications: Sending promotional emails, text messages, or special event updates (subject to your consent where required).
• Security & Operations: Preventing fraudulent transactions, maintaining store safety, and analyzing web traffic to improve our digital services.

3. Sharing Your Information

We do not sell your personal information for monetary compensation. We share data only to execute business operations:

• Service Providers: We share data with Toast to process online orders, manage our point-of-sale network, and administer our loyalty program.
• Delivery Partners: We share your name, phone number, and address with delivery drivers and third-party apps to complete your orders.
• Analytics Vendors: We use web analytics tools to optimize our website performance and marketing relevance.
• Legal Compliance: We may disclose information to law enforcement to comply with federal, state, or local legal obligations.

4. State-Specific Privacy Rights (Including Colorado)

Depending on your state of residence, you have specific legal rights regarding your data. Bruin Coffee & Biscuits extends these protections to consumers across all 50 states, with particular adherence to the Colorado Privacy Act (CPA):

• Right to Know & Access: You can request a copy of the specific personal data we have collected about you.
• Right to Delete: You can request that we delete the personal information we have collected from you, subject to legal exceptions (like completing a transaction or fulfilling legal record-keeping).
• Right to Correct: You can request changes to inaccurate personal information stored in our loyalty program or systems.
• Right to Opt-Out: You can opt-out of the processing of your data for targeted advertising or profiling.
• Non-Discrimination: We will never deny service or change prices because you choose to exercise your privacy rights.

5. Your Choices & Opt-Outs

• Email Marketing: Click the "unsubscribe" link at the bottom of any Bruin Coffee & Biscuits promotional email.
• Text Message Marketing: Reply "STOP" to any text alert to immediately opt-out of SMS campaigns.
• Loyalty Program: Update your profile info or terminate your account directly through your Toast loyalty portal or by contacting us.

6. Contact Us

To exercise your privacy rights, submit a data deletion request, or ask questions about this policy, please contact Bruin Coffee & Biscuits at hello@bruinbetter.com